

This is the first I’ve heard about the reaction from BZZZT - which is a shame because I thought it was a cute game. In any industry customer feedback should be taken with as much grace as you can manage. You don’t want to alienate your community even further. Then again, with a solo developer and the sort of people this industry attracts, I’m not surprised to see an emotionally driven response to negative feedback.
I’ve dabbled in game dev, and I have to say that - especially as a solo developer - localization is an intimidating problem. Ignoring the technical concerns, for me the biggest problem is in being assured of the accuracy of the translation. Getting that right is important to me, but I don’t have a very good way of verifying that a language I don’t speak has been accurately translated. I’ve played lots of games with poor English localization and it can be quite jarring, especially when the rest of the game is quite polished.
This is a tough problem for me too, because like, accessibility is super important to me. I want everyone who wants my game to be able to play my game. But at the same time, I’m intimidated into inaction when it comes to localization. It feels paradoxical.
As far as how to localize your games, I like the community-driven approach. Sooner or later, I’ll have to take it on faith that the quality of the translation is good enough for the community, and if the community does the translating, well that makes me feel better about it. I could also see hiring a professional translator, but I’m not really sure how you vet those services, nor do I have the budget to hire them. You’ll definitely see AI grow in this area, but I’m staunchly against its use so it’s a non-starter for me.
A question for you: how do you feel when a game provides no localizations? I understand feeling slighted if other languages are included while your market is excluded, but if the game is only available in the developer’s mother tongue does that bother you too?
Okay, I’ve completely derailed that without addressing what you actually asked.
Your reasons for leaving good and bad reviews resonate with me. I feel the same way about most of them, although not being Chinese I naturally don’t have a particular draw to Chinese culture and localization. Marketers who misrepresent their games and the betrayal aspect definitely motivate me to leave a negative review.
To your point 3: I don’t automatically feel that way about my own country’s games and culture. However, I do thoroughly enjoy a game that feels culturally significant while being authentic to its people. Particularly if those stories feel deeply personal or are an underrepresented culture - especially indigenous peoples or queer stories. I also thoroughly enjoy a game that is satirical or otherwise critical of the establishment.
I’m far more likely to leave a good review than a bad one. Reasons for a bad review:
- The game is no longer playable. Either because of OS incompatibility or required online services are defunct
- The game disrespects my time. This is difficult to quantify exactly, and the things I have gripes with I could be forgiving of depending on implementation. Things like endlessly grinding to upgrade a piece of equipment that works the same but a little better, so you can now endlessly grind to upgrade it again. Constant long loading screens and other breaks in the action. Poor management of inventory/collectibles/maps
- The game grossly misrepresents what it is
If the game is good, it gets a good review. Goodness is entirely subjective. Sometimes I think about value for time/money, sometimes I think about how fun it is, and sometimes it’s about the level of polish on the little details. A game that is a joy to play is ideal, so a game that is accessible and has low friction when interacting with its systems. Bonus points for cozy games.
For me, the best reason to leave a good review is if the game evokes an emotional response. For me this is commonly a heartfelt story, or a plea for activism.


This isn’t that hard of a crisis, just excommunicate the nazis.
Boom, problem solved. Being the pope is easy, next try selling some of your gold and jewels to feed the hungry.