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Add to that: in order to convince consumers that your ebike is better than the Chinese alphabet soup brands (which cost 75% less), you need an established brand and market presence. You need reputation. And startups don’t have that.
If I’m looking for an ebike, why should I trust some random new startup any more than I trust the Chinese junk? And why should I pay 4x more for it?
Add to that: in order to convince consumers that your ebike is better than the Chinese alphabet soup brands (which cost 75% less), you need an established brand and market presence. You need reputation. And startups don’t have that.
If I’m looking for an ebike, why should I trust some random new startup any more than I trust the Chinese junk? And why should I pay 4x more for it?