If you have no marketing budget, then shipping keys to streamers. Like small streamers, with 10 concurrent viewers, they might actually install it and play the game.
That’s 10 more people exposed to the game. Now send out 10.000 of these keys, even if 1% that’d be 100 streamers, actually play it. That’s expose to 1000 people, if you’re lucky that’s 20 extra buyers - But it’s also buyers way more likely to leave a positive review, given they’ve already seen the gameplay loop before buying it.
The early reviews are incredibly important for Steam to determine whether or not it should boost visibility of the game
Maybe in hopes that youtubers and streamers will play the game on their channels if they got it for free? That’s probably what is meant by ‘to get content on our game’.
That doesn’t even make sense tho, why are they giving out 1000s of free keys?
If you have no marketing budget, then shipping keys to streamers. Like small streamers, with 10 concurrent viewers, they might actually install it and play the game.
That’s 10 more people exposed to the game. Now send out 10.000 of these keys, even if 1% that’d be 100 streamers, actually play it. That’s expose to 1000 people, if you’re lucky that’s 20 extra buyers - But it’s also buyers way more likely to leave a positive review, given they’ve already seen the gameplay loop before buying it.
The early reviews are incredibly important for Steam to determine whether or not it should boost visibility of the game
Maybe in hopes that youtubers and streamers will play the game on their channels if they got it for free? That’s probably what is meant by ‘to get content on our game’.
Is me paying for a free key meant for a reviewer or streamer so bad, I leave steam reviews lol