When order lead times ballooned from two months to two years during COVID-19, it created a massive, long-term problem for the bike industry. Even today, nobody can tell you exactly how much excessive stock there still is.
When order lead times ballooned from two months to two years during COVID-19, it created a massive, long-term problem for the bike industry. Even today, nobody can tell you exactly how much excessive stock there still is.
Seems the entire Industry recognized that COVID was causing an outdoor boom, but didn’t squirrel any of that money away or plan for the inevitable bust that followed.
I just assumed people needed bikes to avoid public transport.
Nah they got them bc they couldn’t go to the bar anymore