He used the press as part of the decoy he was planning on having blown up in his place if they were attacked by Iran

He let money and fame go to his head and lost touch with what was important; his ego is more important than doing the right thing to him. Constant inaccuracies in their videos. Original employees started jumping ship because they weren’t making enough. A bunch of scandals including messing up a review and tanking a startup before auctioning off the prototype the company lent them, employee harassment/verbal abuse, etc.