VRC Non-Skip ads are now generally available, allowing brands to reach TV audiences with Google AI.
blog.google
VRC Non-Skip ads are now generally available globally in Google Ads and Display & Video 360.
    • Damarus@feddit.orgEnglish
      0·
      5 months ago

      Well currently they’re delaying the video start by the time it would have taken the ad to play. It’s still better than having to actually watch ads, but blockers are not in the best position right now.

    • FosterMolasses@leminal.spaceEnglish
      0·
      5 months ago

      The ironic part is that there was a time where I’d watch hours long compilation videos of funny ads, and even now I watch 90s nostalgia ones set to vaporwave mixes. Hell, every person and their grandmother I knew at one time watched the Superbowl “just for the ads”.

      At some point, the goal of marketing shifted from “How do we keep your attention/whimsy” to “How can we force unwilling participants to comply?” Fuck that fascismo shit.

  • solidsmoke@lemmy.worldEnglish
    0·
    5 months ago

    If they just made the ads unintrusive people wouldn’t bother installing adblockers. But sure make the ads longer and see what happens.