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    • agingelderly@lemmy.world
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      5 months ago

      As someone who works in marketing - they will tote these clicks as a great success and continue to do what they are doing, maybe even more so, but will be distraught by the lack of follow through when it comes to sales. I guess if it happened long enough, And on a big enough scale, they might eventually give up but it would take years

      • null@piefed.nullspace.lol
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        5 months ago

        Or, more likely, they would not include the fake clicks in their metrics at all, and marketing would never see the inflated metrics.